Free Indigo Learning Lab Resource
The Maker's 2026 Holiday Sales Playbook
Plan Smarter. Sell Confidently. Enjoy the Season.
Holiday selling doesn't have to feel overwhelming! We've created a free, 20-page planning guide to help handmade business owners prepare for Black Friday, Small Business Saturday, and Cyber Monday.
A Little Planning Makes a Big Difference
Whether you make candles, soaps, wax melts, bath and body products, or other handmade creations, the holiday season brings exciting opportunities and plenty of decisions.
This practical playbook helps you organize your promotional ideas, protect your profit margins, and create a holiday selling plan that works for your business.
What's Inside the Playbook?
- A handy 2026 Black Friday, Small Business Saturday, and Cyber Monday planning calendar
- Ideas for choosing holiday offers that fit your business
- A promotion profit worksheet to help protect your margins
- Tips for preparing your shop and simplifying holiday marketing
- Social media caption examples and email subject line ideas
- A one-page holiday launch checklist
- Worksheets for tracking results and planning next year's season
Two Free Versions to Choose From
Enjoy the original beautifully designed playbook, complete with color graphics, practical advice, and worksheets.
Prefer paper? This edition has white backgrounds, simple formatting, and minimal ink usage for convenient home printing.
Ready to Plan Your Holiday Season?
Get your FREE 2026 Holiday Sales Playbook and start planning with confidence!
GET YOUR FREE HOLIDAY PLAYBOOKEnter your name and email to subscribe to Indigo Fragrance newsletters and receive immediate access to both free PDF editions. You can unsubscribe from emails at any time.
Made for Makers, With Love
At Indigo Fragrance, we love helping small creative businesses grow. We hope this resource makes your holiday season a little more organized, a little less stressful, and a whole lot more enjoyable.
Happy making and happy holidays!
